
Meet the mall that knows what you’re looking for
AI Findr helps Peru’s largest shopping destination understand every visitor, with an AI companion that feels both intelligent and personal.

+90%
Engagement
When customers try AI Findr, they keep coming back.
+20%
More conversions
AI Findr boosts spend per visitor from first step to checkout.
+39pts
Net Promoter Score
Everyone prefers AI Findr to mall directory solutions.
+800%
Monthly user growth
Consumers expect conversational AI — join the wave.
A giant mall with a human touch.
Jockey Plaza takes happiness seriously.
They've been providing a place of joy and connection for 26 years, and today they serve more than two million monthly visitors.
Under the leadership of Martín Salinas, Head of Strategy, Jockey Plaza set out to transform the shopping experience: “We wanted a personal assistant that could come shopping with you.”
A standard chatbot wasn’t enough to assist every visitor in a personalized way. The team needed to answer questions and understand shopper intent in real time.
The challenge
Bring the personalization of online shopping to physical retail
- Jockey Plaza's team wanted to speak the customer’s language.
- The team wanted reliable insights to improve campaigns and in-store offerings.
- Needed to redirect high volumes of visitor questions away from security and cleaning staff.
“From day one with AI Findr, there was agility, collaboration, and instant understanding of what we wanted to achieve.”

Strategy, Insights & New Business Manager,
Jockey Plaza

How AI Findr solved it
Two million visitors. Infinite insights. One connected experience.
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Deployed a conversational AI assistant across the mall.
Enabled visitors to ask questions in their own words.
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Delivered instant, visual answers with maps, store locations, promotions, and event details.

More than answers. Real-time insights
As the busy season approaches, Jockey Plaza is ready to handle more queries with customer insights to shape campaigns and offers.
The Jockey Plaza team reviews queries daily.
What started as a support task became a source of insight into how visitors think and express themselves.
Patterns emerge and inform strategy.
AI Findr revealed hotspots in the mall where the assistant got more engagement, helping them optimize high traffic zones.
Deepening partnerships with tenant stores.
Jockey Plaza plans to offer retailers access to the data, allowing them to further personalize for customers with high lifetime value.
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“Watching the team use the assistant with pride was the best part. It showed how the right tools can make people feel capable and connected.”

CEO,
AI Findr

Put your entire mall into the palm of their hand.
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