Stories, thoughts and reflections on beautiful search.

An AI assistant now accompanies you through Jockey Plaza mall

Jockey Plaza used AI Findr to turn visitor questions into real-time insights, creating a smarter, more intuitive shopping experience in Peru’s largest mall.

Articles

Retail

“It's the mall in the palm of your hand”: How Multiplaza transformed the shopping experience with AI Findr

With AI Findr, Multiplaza Bogotá transformed wayfinding into an interactive, data-driven experience that delights shoppers and inspires retail innovation.

Product & Customer Experience

SASR: The AI Metric You Should Be Watching

SASR (Search Answer Success Rate) is the AI metric that shows if your search really works. Measure resolution, not opinions, and fix what fails.

Marketing Leadership

How much would you be willing to pay to have every AI chat feature your brand?

LLMs are reshaping discovery. Learn how to unify brand and performance teams to boost your visibility in AI-generated answers.

eCommerce

If Your eCommerce Site Has Keyword Search, You're So 2022

Cart abandonment isn’t the real issue. Most shoppers leave before adding anything to the cart. Here’s how semantic search unlocks discovery and sales.

Authors

Lume Méndez

Content Strategist, AI Findr

Lume Méndez

Content Strategist, AI Findr

Lume is a thought leader on how to apply generative AI and semantic engines to help your business deliver extraordinary customer experiences and gain an edge in the LLM game. With her insight, you'll always have access to up-to-date, actionable content to transform every digital interaction into real impact.

Flavia Marsano

Product Innovation Lead, AI Findr

Flavia Marsano

Product Innovation Lead, AI Findr

Flavia is the Product Innovation Lead at AI Findr, focused on building AI products and services that combine great design with seamless user experiences. She works at the intersection of business, technology, and people to deliver solutions that delight and empower users.

Anne James

Head of Marketing, AI Findr

Anne James

Head of Marketing, AI Findr

Anne is Head of Marketing at AI Findr. She has led marketing for both multinational corporations and high-growth startups, including Run:ai (acquired by NVIDIA), Sage, Arthur Cox, Fields the Jeweller, and Boxever (now Sitecore CDP).

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